Overview

I established Ultimate Garage in 1994 following a 20-year career with IBM. The name was chosen to reflect the company's mission....offering the finest parts, tools and accessories for BMW automobiles.

Photo courtesy of 201 Magazine (NJ Media Group)

However, it was the construction and fitup of my home workshop (in 1995) that brought my high end treatment of garages to the attention of others. The web home page photo (below) attracted auto enthusiasts wanting a similar well-equipped and organized workspace. The Ultimate Garage name took on a whole new meaning and the company redirected its products and services to target this new niche market.

Today there are thousands of companies offering garage retrofit and specialty products but few as detail oriented and dedicated to the marriage of technology and design in the workshop. In 2013, I began scaling back on garage consulting (catering to local NJ clients only) and focusing on the product side of the business. Despite the change, I suspect the Ultimate Garage name and reputation will maintain its presence at the forefront of this industry for years to come.

Steve D'Gerolamo

 

 

Press & Media

  • Hot Rod Magazine-Tools & Dream Shops - Feb 2000
  • The New York Times Magazine - April 2000
  • BMW Roundel Magazine - November 2001
  • Fine Woodworking - June 2003
  • Forbes.com - "Building the Ultimate Garage" - April 2004
  • The Record - May 2004
  • Fantasy Garages - The Travel Channel - May 2005
  • CNN/Money.com - "Garage chic" - April 2006
  • The Robb Report Collection - "Meet Me in the Garage" - August 2006
  • Business Week.com - "Hobby Holidays" - December 2006
  • 101 North-The Magazine of Scottsdale & Beyond - March 2007
  • 201 Magazine - June 2007
  • Fine Homebuilding - "Tool Triggered Shop Vacs" - June/July 2007
  • Digital Home Magazine - "The Last Frontier" - November 1, 2007

 

 

Personal Timeline

  • 08/52- 59 - New Orleans & Baton Rouge, LA
  • 60-65 - Emerson, NJ
  • 66-68 - Neuilly (Paris, France) - American School of Paris
  • 69-70 - Emerson, NJ
  • 70-74 - Lancaster, PA - Franklin & Marshall College
  • 74-94 - Emerson, NJ - 20yr Career with IBM Finance
  • 95-2015 - Emerson, NJ - Ultimate Garage
  • 2016 - Mooresville (Charlotte), NC - Tentative Relocation

The economy and resources of the Charlotte/Mooresville, NC area make this an ideal location to begin Ultimate Garage's expansion into new markets. Mooresville and its sister city, Hockenheim (Germany) both have strong ties to motorsports.